A virtual fair of the "4 per 1000" International Initiative

"Reducing air pollution and greenhouse gases by improving soil health !"

On-line 3 May to 11 June 2021

Greenhouse gases (GHG) are part of the natural carbon and nitrogen cycles. Human industrial activities have led to excessive concentrations of greenhouse gases in the atmosphere, turning them into pollutants.

The fair is opportunity to showcase the diversity of solutions the "4 per 1000" partners are working on, demonstrate the power of the "4 per 1000" network and platform for supporting the delivery of the European Green Deal, to identify collaboration opportunities and most importantly to boost team spirit of our collective action.

Visit the official partner event page on the EU portal

About the fair

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Greenhouse gases (GHG) are part of the natural carbon and nitrogen cycles. Human industrial activities have led to excessive concentrations of greenhouse gases in the atmosphere, turning them into pollutants. Under natural conditions, emissions of carbon-containing gases into the atmosphere are balanced by element fluxes that sequester carbon in so-called sinks, i.e., the oceans, vegetation, and soil. We have disrupted this balance in many ways, both by enhancing carbon fluxes to the atmosphere and by reducing the capacity of our sinks to assimilate carbonaceous gases.

The European Environment Agency defines air pollution as

"The presence of contaminant or pollutant substances in the air at a concentration that interferes with human health or welfare, or produces other harmful environmental effects. "

In addition to greenhouse gases - mainly carbon dioxide, but also methane, nitric oxides and others - air pollutants include chemicals and particulate matter. Since the beginning of industrialization, we have been racing toward a point where extremely high levels of air pollution have become a threat to our existence. Recent predictions indicate that climate change will soon reach a point of no return. Despite this gloomy outlook, there is good news: there is a solution right under our feet and there are many people around the world who are getting involved.

We would like to take the opportunity of EU Green Week to highlight the role of soils as part of the solution and express our commitment to this cause. Indeed, soils represent the largest terrestrial carbon reservoir and thus have the ability to reduce air pollution through photosynthetic conversion and stabilization of carbon compounds in soil organic matter.

The main goal of the international "4 per 1000" initiative is to create a global platform for exchange and collaboration among a multi-stakeholder community that wants healthy and carbon-rich soils worldwide to combat climate change and end hunger. We will showcase what our network of members and partners are doing to rebalance our atmosphere by reducing CO2 levels through specific measures to improve soil health.

Each participating partner will have the opportunity to show what they do, what they need support for, and how they can help others.


The "4 per 1000" fair in the framework of the EU Green Week will be an opportunity to:

  • boost team spirit in our joint mission to end GHG-air pollution
  • showcase the diversity of solutions the "4 per 1000" partners are working on
  • demonstrate the power of the "4 per 1000" network and platform for supporting the delivery of the European Green Deal
  • get to know each other better and identify collaboration opportunities
  • raise public awareness on the role of soil health to combat GHG-air pollution

In 2020, "4 per 1000" has established a state-of-the-art electronic platform, consolidated and scaled its network, and developed its strategic plan. Currently, the initiative is developing its implementation strategy and operational framework. Through the Green Week "4 per 1000" exhibition, partners and the interested public will have the opportunity to learn details about the work of other partners, explore cooperation opportunities and exchange ideas. In short, we hope that the fair will give us important impulses for the implementation of our joint strategy.


We would like to invite you to participate at the virtual "4 per 1000" fair in order to exhibit your work and to interact with visitors. As an exhibitor you will have a page on the collaborative platform (your virtual stand) to display your work and organize a series of virtual events to present and exchange with visitors. Register below to apply for a stand.

Once you have registered, we send you the link to your page / virtual stand. It includes a link to a Jitsi virtual chat room for your events. Jitsi is an open-source and secure alternative to zoom that is offered by several promoters free of charge. Off course you are free to use another video conferencing solution that suits you better.

Please organize your events as you like. You might organize shows, presentations, discussions, guided tours or simply arrange opening hours during which visitors may come and meet you for a casual chat. The list of exhibition stands will make it easy for users to find your stand and to find out when they can meet you.

Use your stand to attract visitors and to share information. Upload images, videos and presentations and other documents that you would like to share. Keep your stand simple and focus on one topic. You may apply for several stand if you want to cover several topics - one topic one stand.

Visitors can interact with you during one of your events or drop a comment at the bottom of your stand page.

The "4 per 1000" fair will be framed by an opening event on May 3 and a closing event on June 11.

Profit from the fair to promote your organization and to make a firsthand experience with this innovative event-format. Registration will be closed on the 15th of April.

The EU Green Week

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Pollution affects everybody – through the air we breathe, the water we drink or the land we grow our food on. It is the largest environmental cause of multiple mental and physical diseases, and of premature deaths, especially among children, people with certain medical conditions and the elderly. But pollution does not affect everybody equally. People who live in more deprived areas very often live close to contaminated sites or in areas where there is a very high flow of traffic. Pollution is also one of the main reasons for the loss of biodiversity. It reduces the ability of ecosystems to provide services such as carbon sequestration and decontamination.

But it can be prevented. The EU Action Plan toward a Zero Pollution Ambition is a key action of the European Green Deal scheduled for spring 2021. It will help to create a toxic-free environment across the EU by better monitoring and, reporting, and by preventing and remedying pollution from air, water, soil, and consumer products.
It will also support the post-COVID 19 recovery by helping to rebuild a more sustainable EU economy, creating job opportunities and reducing social inequalities. The European Green Week 2021 will be dedicated to the ‘zero pollution ambition’. It will also look at other relevant European Green Deal initiatives, such the climate initiatives, the upcoming Chemicals Strategy, as well as initiatives in the field of energy, industry, mobility, agriculture, fisheries, health and biodiversity.

EU Green Week 2021 will be an opportunity to engage with all stakeholders and interested citizens on how we can work together to make the ambition for a zero pollution and toxic-free environment a reality.

Do you have any questions?
Write to ENV-GREENWEEK@ec.europa.eu

The European Green Deal

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Being part of EU Green Week is the opportunity to showcase the achievements of your organisation or city to a wider audience.

If you are planning an event between 3 May and 13 June 2021, or would like to organise one, why not register it as an EU Green Week partner event.

Any type of event is eligible, be it a workshop, guided tour, exhibition, fair, open day or an online event, etc.

The only requirement is that it needs to be relevant to the EU Green Week 2021 theme of Zero Pollution. This theme links with many issues, such as industry, chemicals, energy, mobility, agriculture and fisheries, biodiversity or climate, amongst many others.

Events can explore a wide range of questions, including: how does pollution affects our health and well being, how to achieve zero pollution production and consumption, the need to address the existing pollution legacy, how to establish integrated measuring and tracking of pollution to steer the change or how can we work together to create the zero pollution transformation

Please note that this does not mean that the event needs to focus exclusively on Zero Pollution. It can show links and connections with other areas, such as climate change, agriculture, circular economy, urban environment, and so forth.

It could even focus on a need for better governance, implementation of existing legislation, training and education or on how citizens could be better involved.


  1. Anonymous

    Hi all, 

    We just wanted to make you aware of our activities at the stand 114 (Stand 114). We are presenting today our mobile VR app LIFE AMDRYC4. It is available for IOS and ANDROID (https://apkpure.com/es/life-amdryc4/com.UMU.LIFEAMDRYC4 or https://apps.apple.com/es/app/life-amdryc4/id1540739695) and you can also play through the web application at our official site (http://lifeamdryc4.eu/aplicacion/). The application is available in 5 languages (Portuguese, Spanish, Italian, French and English) and allows you to simulate the effects of agricultural practices on the soil productivity, and CO2 emissions. We would love to have your feedback on this and we are happy to answer any question you may have about the LIFE AMDRYC4 project.

    Maria Jose Martinez (Research Coordinator), Carmen Perez Sirvent (Research Coordinator), Manuel Hernandez Perez (VideoGame Designer and Project Manager). 

  2. We are about to start a presentation of Bonsucro's GHG calculation tool - do join us, stand 101!

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