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Label

Objective

Baseline 202020302050
Branding & Certification

Soil health branding mechanisms including a "4 per 1000" brand (seals, certification, awards, labeling, etc) are developed, improved, and implemented as a benchmark for soil health and SOC build-up.

No widely recognized soil health branding mechanisms exist

Soil health branding mechanisms are fully operational

Soil health branding mechanisms assessed, updated, and fully operational