Our idea is to prove to farmers that adopting regenerative farming practices will solve their most pressing issue: soil’s water retention capacity. Increasing soil’s water retention capacity is vital for farmers because it improves soil and crops’ resilience to droughts and floods, reducing the need for irrigation and stabilizing food production.

As farmers ourselves, we know that farmers need to see it to believe it. We empower farmers and reduce barriers to adopt climate-positive farming practices. We 1) run large-scale experiments on our Showcase Farm to provide tangible evidence that regenerative agriculture has direct benefits for farmers, including storing more sweet water in the soil; 2) share knowledge and practical tools for farmers to start or continue their transition to regenerative agriculture; and 3) build network by connecting key stakeholders, encouraging peer-to-peer learning and cross-industry collaboration.

By showing farmers that changing their farming practices will improve water retention in soils, we can hugely accelerate the adoption of agricultural practices that are better for people and the planet – combatting climate change, preserving biodiversity, improving farmers’ livelihoods and supporting vibrant local communities.