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Objective C1-Advocacy & Awareness


Baseline 202020302050

Advocate for soil health and the importance of soils for climate and food security and raise the general awareness  on the central role of the "4 per 1000" Initiative

In 2020, no measurement of the assisted-awareness of the "4 per 1000" brand is available. Measurement to be conducted.

100% of assisted awareness-notoriety for the "4 per 1000" brand.100% of spontaneous awareness-notoriety for the "4 per 1000" brand.