Objective C1-Advocacy & Awareness
Objective | Baseline 2020 | 2030 | 2050 |
---|---|---|---|
Advocate for soil health and the importance of soils for climate and food security and raise the general awareness on the central role of the "4 per 1000" Initiative | In 2020, no measurement of the assisted-awareness of the "4 per 1000" brand is available. Measurement to be conducted. | 100% of assisted awareness-notoriety for the "4 per 1000" brand. | 100% of spontaneous awareness-notoriety for the "4 per 1000" brand. |