Advocate for soil health and the importance of soils for climate and food security security and raise the general awareness on the central role of the "4 per 1000" InitiativeInitiative
In 2020, no measurement of the assisted-awareness of the "4 per 1000" brand is available. Measurement to be conducted.
100% of assisted awareness-notoriety for the "4 per 1000" brand.
100% of spontaneous awareness-notoriety for the "4 per 1000" brand.