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An example is the information exchange service (IES-service) that enables farmers to present an agricultural problem they may have and to receive expert feedback by the intermediary of field agent and knowledge manager. The graph below illustrates the different steps from the design to the delivery of the service, the role of the different actors and the costs involved.

The RUN business model can be used for all kind of services from vocational training to making radio programs. Please, click here to view the list of complementary services that were successfully implemented during eRAILS2 project that was carried out by the Federal Office for Agriculture and Food of Germany (BLE) following the RUN business model in collaboration with FARA and with support of the Africa Development Bank.

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The involvement of different actors with complimentary skills and institutional background is aiming at building up collective know-how that is required for the delivery of complex services. Besides the primary benefit of the IES service for the farmer, who receives feedback from an expert concerning a specific constraint, the service has a number of secondary benefits. The service stimulates learning at all levels of the innovation system. It is an opportunity for young professionals and local initiatives to generate income through paid services as a driving force for knowledge exchange. The graph below gives an overview of the multiple benefits of the IES service.

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Core principles

1. Demand driven:  All services are delivered following the demand that is expressed by an individual. They evaluate the services upon delivery.

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