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An example is the information exchange service (IES-service) that enables farmers to present an agricultural problem they may have and to receive expert feedback by the intermediary of field agent and knowledge manager. The graph below illustrates the different steps from the design to the delivery of the service, the role of the different actors and the costs involved.

The RUN business model can be used for all kind of services from vocational training to making radio programmesprograms. Please, click here to view the list of complementary services that were successfully implemented during eRAILS2 project that was carried out by the Federal Office for Agriculture and Food of Germany (BLE) following the RUN business model in collaboration with FARA and with support of the Africa Development Bank.

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3. Result oriented: A service is a set of clearly defined tasks involving several actors, so called task managersTask Agents. Tasks mangers are paid for the delivery of the results. They may freely organise their work as long as they deliver the results in time.

4. Payment upon delivery: Involved task managers Task Agents are paid upon delivery of the service.

5. Transparency: The supporting information system assures timely and complete documentation and of all processes on the Internet, while ensuring the protection of individual rights. Hard-copies are made accessible to the communities in local archives. Transactions for the payment of task managers

The Film - A bridge between science and farmers

The documentary "A Bridge between Science and Farmers" about the Information Exchange Service permits a better understanding of the business model. The length of the documentary is 14 minutes.