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The general purpose of the RUN business model is to improve the performance of the agricultural innovation system. It is an operational framework for intensified information exchange, interaction and collaboration between a large number of independent actors and organization organizations towards a common goal.
The central element of the model is the definition and delivery of services. The framework comprises a procedure for the definition of services, a system for seamless documentation of all processes and a work-flow management system that assures delivery and the timely payment of involved actors.
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The RUN business model pursues a collaborative, result oriented and demand driven approach for the provision of services that aim at satisfying the particular needs of individual persons or organisations. The system takes advantage of young professionals and the Internet to pool and organise human resources and local initiatives for the provision of services. Services have a specific objective and are usually launched in the frame of a coordinated action towards a specific goal.
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3. Result oriented: A service is a set of clearly defined tasks involving several actors, so called task managers. Results of each task are defined in clear quantitative and qualitative terms. Each task has a defined price composed of the expenditures for goods and services that the task manager needs to buy and his honorarium for the time he needs to invest in order to complete his tasks. Rules, regulations and the price of the tasks and the modalities of the payment of task managers are negotiated at the start and remain unchanged throughout the defined period. Tasks mangers are paid for the delivery of the results. They are free to may freely organise their work as long as they deliver the results in time.
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The documentary "A Bridge between Science and Farmers" about the Information Exchange Service permits a better understanding of the business model. The length of the documentary is 14 minutes.
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