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The general purpose of the RUN business model is to improve the performance of the agricultural innovation system towards impact and to increase the returns on investment into development by providing an operational framework for intensified information exchange, interaction and collaboration between a large number of independent actors and organization towards a common goal, while rewarding their individual effort.

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2. Build on the local economy: To ensure sustainability and maximum impact of the investment, the prices of services are determined on the basis of the prices of the local economy. Service In order to contribute to the strengthening of local initiatives, service delivery is exclusively organized in participation with existing initiatives, small businesses and young professionals. The various actors are engaged as task managers following the principle of subsidiary, considering their professional and social skills. The system is open for new-comers and engages actors tasks managers on a competitive basis.

3. Result oriented: A service is a set of clearly defined tasks involving several actors so called task managers. Results of each task are defined in clear quantitative an qualitative terms. Each task has a defined price composed of the expenditures for goods and services that the task manager needs to buy and his honorarium for the time he needs to invest in order to complete his tasks. The cost of a task is the price of the results. Rules, regulations and the price of the tasks and the modalities of the payment of task managers are negotiated at the start and remain unchanged throughout the defined period. Tasks mangers are paid for the delivery of the results. They are free to organise their work in order to adjust to the conditions they work in, provided they deliver.

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